Megan O’Donnell

Marketing Director

Background & Experience

Megan O’Donnell is a results-driven Marketing Director with over eight years of experience in professional services marketing. She develops and executes multi-channel marketing strategies, manages budgets, and leverages data-driven insights to maximize audience engagement and achieve organizational goals. Megan collaborates across departments to deliver integrated campaigns, content initiatives, and events that enhance brand presence and support business development. She is known for implementing innovative processes and driving measurable results through strategic planning and compelling branding. 

Education

York College of Pennsylvania, Bachelor of Arts in English

Areas of Specialization

Megan specializes in professional services marketing and strategic communications, including: 

  • Multi-channel marketing strategy development and execution 
  • Content creation, management, and optimization 
  • Marketing analytics, KPI tracking, and ROI measurement 
  • Event planning, sponsorships, and integrated campaign execution 
  • Brand management and positioning 
  • Cross-functional team collaboration, mentoring, and staff development 
  • Business development support, including lead research and pipeline management    

Professional Affiliations and Civic Involvement

  • Association of Accounting Marketing (AAM)