Marketing Manager Kelly Ernest Speaks at Baltimore Business Journal’s Crash Course on Social Media February 24, 2015 On February 20, 2015, Kelly Ernest, Marketing Manager at KatzAbosch, presented on “Marketing Automation for the Evolving Business” as part of a series that the Baltimore Business Journal hosts for a “Crash Course on Social Media.” The audience consisted of over 70 business owners, marketing and sales professionals from the Baltimore and DC Metro areas. In this session, they explored the world of inbound marketing and how it applies to business. Attendees learned that there are different models of implementation to follow depending on the size and marketing capacity of their particular situation. Specifically, Kelly discussed drip marketing, email campaigns, blogging, social media and data collection pertinent to business development plans ultimately leading into how to generate ROI from marketing efforts. Kelly Ernest has over seven years of professional services marketing experience. She has helped firms develop successful marketing strategies and execute targeted marketing programs geared to bottom line results. Kelly cultivates programs to develop niche markets, devises media positioning strategies, oversees client referral programs, and manages marketing activities. She is also involved with planning local and regional events, inbound marketing, expediting newsletter and press releases, and facilitating involvement and support of local community organizations. Kelly has led vision for growth by organizing and executing brand awareness programs, events, advertising, social media and public relations campaigns. She holds a Bachelor of Science in Business Administration with a Minor in Marketing from York College of Pennsylvania. Kelly served as Co-Chair of the Greater Washington Chapter of the Marketing Director Support Group and is an active member of the Association for Accounting Marketing. In the past, she has served as Team Leader for Volunteer Alexandria and Marketing Chair for the Arlington Academy of Hope.