KatzAbosch Wins LEA Edge Award for Marketing Niche Development

KatzAbosch is pleased to announce that it has been awarded the Leading Edge Alliance (LEA) “Edge Award” for 2015 Outstanding Marketing Initiative – Niche Development.

The award was presented at this year’s Leading Edge Alliance (LEA) Global Worldwide Conference in Miami from October 19 – 21, 2015. Alvin Katz, CPA and Co-Founder of KatzAbosch was there to accept the award (pictured right). Each award category illustrates LEA’s core belief that continuing success is grounded in being accomplished in all areas of practice development and firm management. Each of LEA’s highly competitive awards is inspired by the cutting edge innovations and best practices that differentiate LEA members from their competitors. LEA members across the country and around the globe use Edge submissions as models for their own programs. The Outstanding Marketing Initiative category honors the most creative and productive initiative or campaign focused on any of the following: sales, client retention, referral source development, media relations, etc.

KatzAbosch Marketing Manager, Kelly Ernest, outlined the innovative solution that identified the firm as a top candidate for this award. “Over the past year, KatzAbosch has made a concerted effort to leverage targeted areas of growth for the firm through niche marketing. The Government Contracting niche has become one of the leading efforts within the firm. Being physically located in the Baltimore and DC Metro region, we are very aptly positioned to serve those contracting with the Government. There was some low-hanging fruit we identified at first. But then, we had to configure how to attract other ideal prospects in the market so they would regard us as experts and reach out to us for help,” said Kelly.

“We are very proud and appreciative of the recognition and this prestigious award,” said Mark Cissell, President and CEO.

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